Strategic Digital Marketing Specialisation

Course overview

Goals of the Training The focus of the Strategic Digital Marketing Specialisation is on imparting knowledge and skills in the field of digital marketing. The content includes digital business models and the societal challenges of digitalization. Market research and agile leadership techniques are addressed, as well as hybrid project management in digital transformation. Projects on digital transformation and design thinking provide practical insights. Requirements management, global branding, and customer relationship management are other central topics. Online and social media marketing, as well as digital analytics and strategies, round out the offering. Content of the Training Digital Business Models History and success factors of digital business Trends in digital business Knowledge and evaluation of alternative business models in digital business Approach to developing the strategic corporate positioning in digital business Knowledge of alternative financing models Goals and approach to creating the business plan for digital business models Seminar on Societal Challenges of Digitalization The seminar addresses current topics related to societal challenges of digitalization. It particularly discusses societal questions and challenges and analyzes and reflects on the influence of digitalization on changes in social processes and work environments. Market Research Development of the fundamentals of empirical market research and imparting advanced knowledge for scientifically sound collection of market research data Foundation of knowledge on advanced statistical analysis methods to answer market research questions and imparting their correct application and interpretation Agile Leadership Leadership and management Transformation of leadership in the digital age Agility and agile management The role of an agile leader in the new working world Agile leadership approaches and tools in the digital age Transition to Agile Leader Hybrid Project Management in Digital Transformation Fundamentals of project management: classical, agile, and hybrid Norms, standards, and certification models in project management Traditional project management Agile project management Hybrid project management Lateral leadership in hybrid project management Application of hybrid project management Project: Digital Transformation The digital transformation sustainably changes existing business processes, products, services, and also business models. Effectively utilizing the opportunities and chances of digitalization requires the precise determination of the digital maturity level in companies. By applying hybrid project management components, participants learn the planning and implementation of digital change projects. Project: Design Thinking This course imparts the mindset of design thinking to participants. Participants receive an introduction to the phases and various methods of inspiration, as well as the idea and implementation of products. Requirements Managemen…

Upcoming dates

• 2026-10-20T22:00:00.000Z · 2027-10-20T22:00:00.000Z · Karlsruhe, Baden · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-10-20T22:00:00.000Z · Nürnberg, Mittelfranken · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-10-20T22:00:00.000Z · Mannheim · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-10-20T22:00:00.000Z · Mainz am Rhein · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-10-20T22:00:00.000Z · Erfurt · Blended Learning