Strategies in Digital Marketing

Course overview

The training "Strategies in Digital Marketing" provides in-depth knowledge for the strategic planning of digital marketing measures. It is designed to be relevant to the job market, logically justified for funding, and understandable without prior knowledge. The focus is on analysis, planning, and control. !Fundamentals of Digital Marketing Strategies *Understand the concept and significance of digital marketing strategies *Classify the role of strategy in digital marketing *Explain the relationship between goals, measures, and channels *Consider the framework conditions in digital marketing !Analysis and Goal Definition *Conduct market and competitive analyses in digital marketing *Analyze target groups and digital touchpoints *Define marketing goals in measurable terms *Set priorities in digital marketing !Strategic Planning *Develop digital marketing strategies *Select measures and channels strategically *Plan resources and budgets strategically *Ensure coordination with other marketing areas !Control and Further Development *Support the implementation of digital marketing strategies *Use key figures for strategy evaluation *Derive optimization of strategic measures *Adjust strategies to market changes The training qualifies participants for strategy-related activities in digital marketing. It enables participation in the planning and control of digital measures. The qualification supports entry into strategic marketing roles.

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2027-01-16T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-02T22:00:00.000Z · 2026-10-24T22:00:00.000Z · Virtuelles Klassenzimmer