Strategic Marketing and Digital Sales

Course overview

Introduction to Strategic Marketing & AI in Marketing Understand the fundamentals of Strategic Marketing in conjunction with AI Marketing Learn how AI Marketing enhances the development, management, and evaluation of Strategic Marketing Utilize SEO Marketing and Google Marketing for data-driven target audience engagement in Strategic Marketing Marketing Strategy & Positioning Develop long-term Strategic Marketing strategies for brand management and target audience focus Analyze market segments, competition, and trends for Strategic Marketing Link classic positioning with tools from AI Marketing Digital Sales & Sales Techniques Integrate digital channels such as Google Ads and email into your Strategic Marketing Navigate the sales process with automation through AI Marketing Combine AI Marketing with Digital Sales for lead generation and revenue increase Content Strategy & Customer Retention Support your Strategic Marketing initiatives with targeted content Use AI Marketing tools for personalization along the customer journey Link content marketing, SEO, and AI Marketing for effective customer retention Analysis, Reporting & Campaign Management Manage Strategic Marketing campaigns using AI dashboards and CRM data Continuously optimize with data-driven insights from AI Marketing Measure and improve Strategic Marketing KPIs such as CLV, CPA, and conversion rate AI Marketing plays a key role in optimizing Strategic Marketing through automation and data-driven insights.

Upcoming dates

• 2026-07-28T22:00:00.000Z · 2026-08-26T22:00:00.000Z · Aachen · Combined Learning
• 2026-07-28T22:00:00.000Z · 2026-08-26T22:00:00.000Z · Bielefeld · Combined Learning
• 2026-07-28T22:00:00.000Z · 2026-08-26T22:00:00.000Z · Bonn · Combined Learning
• 2026-07-28T22:00:00.000Z · 2026-08-26T22:00:00.000Z · Dresden · Combined Learning
• 2026-07-28T22:00:00.000Z · 2026-08-26T22:00:00.000Z · Duisburg · Combined Learning