Strategic Product Management: Business Model Canvas and Pricing

Course overview

Strategic Product Management and Pricing 1. Introduction to the Business Model Canvas - Overview of the Business Model Canvas - Elements of the Business Model Canvas - Application of the Business Model Canvas to digital business models - Case studies of business models 2. Service and Pricing Models - Introduction to various service and pricing models - SaaS and Subscription Model: Advantages and Challenges - Usage-based Pricing and other innovative pricing strategies - Case studies and best practices in pricing 3. Financial Planning and Profitability Strategies - Capital requirements and their significance for start-ups - Profitability and financial planning in digital product management - Investment planning and budgeting - Development of a financial plan based on a sample business model 4. Market Strategy and Value Proposition - Development of an effective market strategy - Value Proposition Canvas: Helping students understand customer needs - Market research and competitive analysis - Integration of insights into the Business Model Canvas

Upcoming dates

• 2026-07-30T22:00:00.000Z · 2026-11-29T23:00:00.000Z · Dortmund · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-04-04T22:00:00.000Z · Dortmund · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-04-11T22:00:00.000Z · München · Combined Learning
• 2026-08-11T22:00:00.000Z · 2027-04-12T22:00:00.000Z · Hamburg · Combined Learning
• 2026-08-12T22:00:00.000Z · 2027-04-13T22:00:00.000Z · Dortmund · Combined Learning