Intent Mapping with MS Excel for SEO Managers

Course overview

This training provides you with practical knowledge in the field of intent mapping. You will learn to categorize typical tasks confidently, apply suitable methods and tools, and prepare results in a comprehensible manner. The focus is on practical applications from the areas of search engine marketing, content marketing, and MS Excel, which will support you in your role as an SEO Manager or in comparable professional tasks. Marketing goals and target groups in the context of intent mapping Systematically analyze target groups, needs, and usage situations Derive messages, channels, and formats from communication goals Professionally categorize customer journeys, purchasing motives, and touchpoints Plan marketing measures with regard to relevance, reach, and impact MS Excel for content, campaigns, and digital channels Use MS Excel for planning, creating, or optimizing marketing measures Structurally develop content ideas, editorial processes, and campaign components Consider channels such as websites, social media, newsletters, or search engines appropriately Connect visual, textual, and strategic requirements Performance, user behavior, and optimization Evaluate key figures, feedback, and user reactions for improvements Incorporate A/B tests, intent mapping, or conversion goals into measures Adapt content to target groups, platforms, and decision phases Document marketing results clearly and derive recommendations for action Professional implementation as an SEO Manager Classify typical tasks and requirements as an SEO Manager Document and present professional results appropriately for the audience Reflect on working methods and transfer them to your own professional situations Structurally derive next steps for everyday work This training helps you to handle typical tasks in the field of intent mapping more securely and efficiently. You combine professional knowledge with practical methods and tools from the areas of search engine marketing, content marketing, and MS Excel. This strengthens your confidence in your role as an SEO Manager and allows you to apply the content directly in your professional everyday life.

Upcoming dates

• 2026-08-09T22:00:00.000Z · 2026-12-27T23:00:00.000Z · Eberswalde · Blended Learning
• 2026-08-09T22:00:00.000Z · 2027-05-16T22:00:00.000Z · Eberswalde · Blended Learning
• 2026-08-09T22:00:00.000Z · 2026-12-27T23:00:00.000Z · Berlin · Blended Learning
• 2026-08-09T22:00:00.000Z · 2027-05-16T22:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-08-09T22:00:00.000Z · 2026-12-27T23:00:00.000Z · Erfurt · Blended Learning