Search Engine Marketing with Storytelling including Business English

Course overview

This training combines key aspects of search engine marketing with elements of storytelling and business English. You will learn how to structure and optimize online marketing measures while improving your communication in an international context. Basics of Search Engine Marketing Keywords in relation to the customer journey Basics and execution of keyword analysis On-page and off-page optimization SEO analysis and continuous optimization Creation of search network campaigns and ads Conceptualization and implementation of display ad campaigns Google Ads analysis and evaluation Basics of SEA optimization Storytelling in Marketing Definition and applications of storytelling Development of a core story and various story types Research and sources of relevant stories Creativity techniques for idea generation Components of storytelling in marketing and communication Business English for Marketing and Communication Small talk and conversation starters in an international environment Email communication in business English Telephone conversations in a professional context in English Participation in meetings and presentations in English Applications and professional self-presentation in English This training provides you with practical knowledge in the field of search engine marketing and complements it with communication skills in storytelling and business English. You will be well-prepared for tasks in online marketing and international collaboration. The exercises will utilize Google Analytics, Google Search Console, Sistrix, and Google Ads.

Upcoming dates

• 2026-09-27T22:00:00.000Z · 2026-12-21T23:00:00.000Z · Bochum · Blended Learning
• 2026-09-27T22:00:00.000Z · 2026-12-21T23:00:00.000Z · Recklinghausen, Westfalen · Blended Learning
• 2026-09-27T22:00:00.000Z · 2026-12-21T23:00:00.000Z · Eberswalde · Blended Learning
• 2026-09-27T22:00:00.000Z · 2026-12-21T23:00:00.000Z · Berlin · Blended Learning
• 2026-09-27T22:00:00.000Z · 2026-12-21T23:00:00.000Z · Augsburg, Bayern · Blended Learning