Technical SEO and Content Strategy

Course overview

The training course "Technical SEO and Content Strategy" combines Technical SEO and web performance, search engine optimization (SEO), and content strategy. The focus is on target groups and key figures, as well as the practical application of the associated technical terms and work steps. Technical SEO and Web Performance • Crawling, indexing, and robots control based on practical examples • Loading times, mobile presentation, and Core Web Vitals with accompanying exercises • Structured data, sitemaps, and URL structure including documentation of results • Troubleshooting and resolving technical issues in sequential work steps Search Engine Optimization (SEO) • Functionality of search engines and ranking factors related to typical use cases • On-page and off-page measures • Preparing content and structure for search queries • Reviewing SEO measures with key figures Content Strategy • Developing a content strategy based on goals and target groups • Topic planning, editorial calendar, and formats • Selection of channels and distribution of content • Measuring and adjusting the strategy based on key figures Target Groups and Key Figures • Target group analysis and building personas • Defining goals and key figures • Evaluating results with appropriate tools • Deriving measures and adjusting planning The training course combines Technical SEO and web performance with search engine optimization (SEO) and imparts knowledge in content strategy as well as target groups and key figures. The professional relationships are addressed in the context of Technical SEO and Content Strategy.

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Aachen · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Dresden · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Mönchengladbach · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Berlin · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Hannover · Blended Learning

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