Technical Sales and Product Management: From Analysis to Implementation

Course overview

Technical Sales and Product Management: From Analysis to Implementation 1. Introduction to Technical Sales - Fundamentals of technical sales - Customer needs analysis - Sales strategies in a technical context - Roles and actors in technical sales 2. Product Management Basics - Introduction to product management - Product development processes - Function and significance of product metrics - Technical product metrics 3. Customer Needs Analysis and Feedback Loops - Methods of customer needs analysis - Feedback and its role in product management - Implementation of feedback loops - Development of customer perspectives 4. Process Analysis in Sales - Representation and analysis of sales processes - Techniques for process optimization - Case studies on process analysis - Design thinking in sales 5. Customer Care and Retention - Importance of customer support - Strategies to increase retention rates - Analysis of customer interactions - Relationship between support and product management 6. Technical Product Development - Agile methods in product management - Project planning and roadmapping - Teamwork between technical and sales departments - Case studies on product development 7. Final Project - Development of an individual sales project - Integration of learned concepts into a practical project - Presentation and evaluation before an examination committee - Reflection on learning progress

Upcoming dates

• 2026-07-29T22:00:00.000Z · 2027-02-28T23:00:00.000Z · Dortmund · Combined Learning
• 2026-08-03T22:00:00.000Z · 2027-10-03T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-09T22:00:00.000Z · 2027-03-10T23:00:00.000Z · Köln · Combined Learning
• 2026-08-10T22:00:00.000Z · 2027-03-11T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-10T22:00:00.000Z · 2027-03-11T23:00:00.000Z · München · Combined Learning