UX Design: Customer Journey Mapping and UX Research

Course overview

UI/UX Design + Customer Journey + User Research + Accessibility This training provides knowledge in the field of User Experience Design and Customer Journey Mapping. Participants will learn how to design user-friendly digital applications by applying and testing various design and analysis tools. Module 1: UI/UX Design for Digital Applications Module 2: Mapping User Journeys in UX and UI Design Module 3: UI & UX Analysis: Testing Strategies and A/B Methods Module 4: Accessibility and WCAG in UI/UX Design UI/UX Design for Digital Applications Basics of UI/UX: Introduction to usability, interface design, and user guidance for web, app, and mobile applications. Prototyping & Wireframes: Use of Figma, Adobe XD, and Rapid Prototyping to develop user-centered UI concepts. UX Research & Testing: Conducting user research, A/B tests, and user personas to optimize the user experience. Design Systems & Tools: Utilizing UI frameworks, style guides, and WCAG guidelines for accessible and responsive design. Mapping User Journeys in UX and UI Design Capturing digital touchpoints, analyzing user behavior, and depicting typical processes in Android or iOS applications. Using Journey Maps with Figma UI and Sketch to visualize user personas, app interactions, and web interfaces. Evaluation through user research, testing, and A/B testing to optimize navigation and touchpoints. Application in UX design, interface prototyping, and planning user-oriented app elements. UI & UX Analysis: Testing Strategies and A/B Methods Understanding testing methods: Introduction to user testing, A/B testing, and evaluation of UI concepts in mobile and web-based interfaces. Personas & Journey Mapping: Building tests with user personas, customer journey mapping, and wireframe websites to analyze UX. Data-driven optimization: Evaluating test results to adjust UI design and derive user-oriented improvements. Frameworks & Standards: Utilizing UI frameworks, compose desktop, and style guides to meet accessibility interface requirements. Accessibility and WCAG in UI/UX Design Basics of accessibility: Introduction to digital accessibility, WCAG guidelines, and user-friendly interface design. Implementing design principles: Applying UX design, color contrasts, keyboard navigation, and responsive UI design for all user groups. Tools & Prototyping: Developing accessible wireframes with Figma, Sketch, or Adobe XD while considering current standards. Testing & Optimization: Utilizing user testing, UI testing, and guidelines for continuous improvement of digital accessibility. Upon completion of the program, participants will have the knowledge to analyze user journeys in UX design, create accessible designs, and apply testing strategies.

Upcoming dates

• 2026-08-23T22:00:00.000Z · 2026-10-24T22:00:00.000Z · Berlin · Hybrid Learning
• 2026-08-23T22:00:00.000Z · 2026-10-24T22:00:00.000Z · Berlin · Hybrid Learning
• 2026-08-23T22:00:00.000Z · 2026-10-24T22:00:00.000Z · Hamburg · Hybrid Learning
• 2026-08-23T22:00:00.000Z · 2026-10-24T22:00:00.000Z · Ilmenau, Thüringen · Hybrid Learning
• 2026-08-23T22:00:00.000Z · 2026-10-24T22:00:00.000Z · Bielefeld · Hybrid Learning