UX Strategy and Vision

Course overview

Course Objective The UX Strategy and Vision course addresses the alignment of digital products through a user-centered product vision and its derivation into a coherent approach model. The thematic focus is on the connection between user needs, business models, and product roadmaps in the field of User Experience. The goal is to systematically derive guidelines for product decisions based on research results and metrics. The course covers the distinction between vision, goals, and measures, as well as the transition into actionable initiatives. Content Framework setting through vision, mission, and product vision: definition of terms, vision statements, guidelines for design principles and product values, derivation for roadmaps User focus and research fundamentals: target group segments, jobs-to-be-done, personas, problem space definition, requirement gathering and prioritization Portfolio and roadmap planning: thematic streams, epics and initiatives, sequencing by risk and impact, dependencies and milestones Metrics and hypothesis management: goal systems like OKR, assumptions, experiment design, metrics for usage and product quality, evaluation and adjustment Coordination in the product lifecycle: stakeholder alignment, decision-making processes, artifacts like opportunity-solution tree, communication and documentation formats Governance and risks: assumptions management, risk categories, legal and technical framework factors, dealing with constraints and trade-offs Learning Objectives - Analyze vision statements and derive verifiable guidelines for design and product decisions - Identify user needs based on jobs-to-be-done and translate them into prioritized requirements - Create a thematic product roadmap with epics, dependencies, and milestones - Develop measurable goal systems (e.g., OKR) and formulate testable hypotheses - Conduct experiment sketches including measurement plans, metric selection, and evaluation criteria - Assess risks and integrate them into governance for decisions and stakeholder alignments Career Prospects The course content is applicable in professional fields such as Product Owner with a focus on vision work, prioritization, and roadmap management. Typical areas of activity include UX design and research with an emphasis on problem space definition, user requirements, and measurement concepts. The course addresses content for roles such as UX Lead or Design Manager in coordinating guidelines, stakeholders, and product artifacts. It is also relevant for the field of product management with responsibility for goal systems and hypothesis management. Summary The UX Strategy and Vision course covers the development of a user-centered product vision, the derivation into roadmaps, and the use of metrics and hypotheses for decision-making processes. This training provides methods and artifacts for vision work, research, planning, and governance. The content can be applied in fields such as product ownership, UX design, UX l…

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2027-02-11T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-11-06T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2027-03-12T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-12-05T23:00:00.000Z · Leipzig · Combined Learning