Video and Image Editing and Performance Marketing

Course overview

Course Objective The aim of this course is to impart techniques of video and image editing alongside content related to performance marketing. The training focuses on the editing of visual media and its use in managing digital advertising campaigns. It includes the presentation of technical processes and statistical evaluations based on digital metrics. The course is categorized under the field of media production and digital marketing measures. Content The course initially covers the fundamentals of video recording, editing, and image design. It includes an introduction to the use of software tools for visual content creation and editing. Another section deals with the planning and execution of digital advertising campaigns, incorporating metric collection. Subsequently, analytical methods for evaluating performance data are explained. Additionally, methods for target group segmentation and budgeting within campaigns are discussed. Finally, the technical and legal framework conditions for the implementation of digital campaigns are addressed. Learning Objectives - Analyze editing programs for video and image - Execute editing and design processes - Recognize metrics in performance marketing - Apply measures for placing digital advertisements - Integrate analytical methods for campaign evaluation Career Prospects The course content is applicable in professional fields such as media designers in image and video production, online marketing specialists, content creators, as well as in areas of digital campaign management. Positions in social media management and advertising management can also be targeted. Summary The course Video and Image Editing and Performance Marketing covers practical techniques and analytical methods for creating visual content and digital advertising campaigns. The content taught is applicable in positions such as media design, online marketing, and digital campaign management.

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2027-01-29T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-01-29T23:00:00.000Z · Mannheim · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-01-29T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-01-29T23:00:00.000Z · Freiburg im Breisgau · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-01-29T23:00:00.000Z · München · Combined Learning