Growth Hacking in Product Management: Practices and Examples

Course overview

Growth hacking in product management, focusing on practices and examples 1. Fundamentals of Competitive Analysis - Introduction to the course - Market and competitive analysis - Target audience and value proposition - Introduction to Customer Relationship Management 2. Customer Experience Design - Fundamentals of Customer Experience - Ideation and prototyping for better customer interactions - Tools for designing the customer journey - Measuring customer experience 3. CRM Strategies - Introduction to Customer Relationship Management - Developing effective CRM strategies - Analyzing and utilizing CRM systems - Data management and customer analytics 4. Customer Relationship Management - In-depth introduction to CRM - Working with CRM systems - Sales strategies for customer retention - Measuring and improving customer satisfaction 5. Agile Methods and Project Management - Agile methods for customer engagement - Requirements & estimations in the customer context - Project planning in terms of customer success - Minimum Viable Product (MVP) and feedback loop 6. User Focus and Testing - CX and UX fundamentals - User and task analysis to improve customer success - Product analytics for decision-making - Agile testing of customer feedback 7. Sales and CRM - Introduction to sales strategies - Managing customer relationships in sales - CRM automations for increased efficiency - Effectively utilizing customer data 8. Transfer & Practical Project - Validation of customer success concepts - Practical implementation in a project - Reflection on the results - Best practices for customer success

Upcoming dates

• 2026-07-26T22:00:00.000Z · 2027-03-14T23:00:00.000Z · Köln · Combined Learning
• 2026-07-26T22:00:00.000Z · 2027-03-14T23:00:00.000Z · Leipzig · Combined Learning
• 2026-07-26T22:00:00.000Z · 2027-10-03T22:00:00.000Z · Dortmund · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-10-10T22:00:00.000Z · Köln · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-10-10T22:00:00.000Z · Leipzig · Combined Learning