Web Development

Course overview

This intensive training focuses on web development from a marketing perspective: HTML and CSS for landing pages, integration of tracking and consent codes, loading times, and coordination with technical teams. Your competencies Build and adjust HTML structures and CSS rules for landing pages Integrate and test tracking codes and pixels in a comprehensible manner Coordinate cookie consent queries with tracking Identify causes of long loading times and prioritize measures Precisely describe marketing requirements for web development Web Development for Landing Pages HTML for content and structure CSS for layout and design Forms and conversion elements Measurement and Consent Tracking codes, tags, and pixels Cookie consent and data protection Check data collection in the browser Performance and Collaboration Loading time of landing pages with integrated tracking scripts Requirement descriptions and tickets Test environment and approval of changes Application in Professional Life Implement and adjust campaign landing pages in your own web development Check for missing measurement data due to integration errors Coordinate marketing change requests with development service providers Professional Fields Marketing teams responsible for their own website Interface between marketing and web development in companies The developer role with server-side logic, databases, and version control is covered in the intensive training "Web Developer"; the overall structure of a website with web standards, accessibility, and hosting is covered in the intensive training "Web Development".

Upcoming dates

• 2026-10-30T23:00:00.000Z · 2027-02-20T23:00:00.000Z · Aachen · Combined Learning
• 2026-10-30T23:00:00.000Z · 2027-02-17T23:00:00.000Z · Zwickau · Combined Learning
• 2026-10-30T23:00:00.000Z · 2027-02-20T23:00:00.000Z · Zwickau · Combined Learning
• 2026-10-30T23:00:00.000Z · 2027-02-17T23:00:00.000Z · Zweibrücken, Pfalz · Combined Learning
• 2026-10-30T23:00:00.000Z · 2027-02-20T23:00:00.000Z · Zweibrücken, Pfalz · Combined Learning