Target Group Analysis in Online Marketing

Course overview

In this training, you will acquire solid knowledge in the areas of UX research, web design, and UI/UX. You will learn how user-centered digital solutions are created, analyze user behavior using psychological methods, and apply practical knowledge of HTML, CSS, and Figma. UX Fundamentals and Target Group Analysis Dive into central topics of UX and UI/UX and learn how to design user-friendly interfaces. Fundamentals of UX, web design, and UI/UX Target group analysis to determine specific user needs Conducting and evaluating usability tests Introduction to prototyping methods Designing UI elements with Figma Overview of HTML and CSS Build a solid foundation for web development with HTML and CSS. Create the structure of a website with HTML and CSS Format text and structure lists Display tables, embed stylesheets Develop responsive layouts for different devices Debugging and publishing web projects Basics of JavaScript Get an introduction to JavaScript to implement interactive functions. Introduction to syntax and logic Working with objects, arrays, and functions Event handling and DOM manipulation Handling data types and type conversions Using AJAX and SVG for animations Market and Advertising Psychology Understand how psychological factors work in UX design and digital marketing. Fundamentals of market psychology in the digital context Influencing factors on consumer behavior Development of advertising psychology Applying psychological principles in digital design This training provides you with practical skills in UX research, HTML and CSS, UI/UX, and web design. You will combine design expertise with a solid understanding of user behavior and develop solutions that are visually convincing and functional.

Upcoming dates

• 2026-08-16T22:00:00.000Z · 2027-07-11T22:00:00.000Z · Eberswalde · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-07-11T22:00:00.000Z · Erfurt · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-07-11T22:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-07-11T22:00:00.000Z · Schifferstadt · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-07-11T22:00:00.000Z · Hamburg · Blended Learning