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Marketing & E-commerce

Amazon Advertising in Digital Marketing

by Bildung für Morgen GmbH

Provider
Bildung für Morgen GmbH
Category
Marketing & E-commerce
Duration
4 months
Schedule
Teilzeit
Locations
Aachen, Dresden, Mönchengladbach, Berlin, Hannover
Next start
09 Nov 2026

Course overview

The training "Amazon Advertising in Digital Marketing" connects Amazon Advertising, target groups, and key figures with the planning and implementation of measures. The focus is on legal frameworks as well as the practical application of the associated technical terms and work steps. Amazon Advertising • Advertising formats and campaign types in Amazon Ads based on practical examples • Product presentation, keywords, and bids in the marketplace environment with accompanying exercises • Budget management and placements including documentation of results • Evaluation of key figures such as click-through rate and advertising cost share in successive work steps Target Groups and Key Figures • Target group analysis and creation of personas related to typical use cases • Definition of goals and key figures • Evaluation of results with suitable tools • Derivation of measures and adjustment of planning Planning and Implementation of Measures • Creation of an editorial or action plan • Coordination of content, channels, and timing • Implementation with appropriate formats and tools • Documentation and coordination within the team Legal Frameworks • Data protection and consents • Copyright and usage rights for content • Labeling of advertising and platform guidelines • Documentation and securing of publications The training connects Amazon Advertising with target groups and key figures and imparts knowledge in planning and implementing measures as well as legal frameworks. The professional relationships are addressed in the context of Amazon advertising in digital marketing.

Upcoming dates

  • 2026-11-08T23:00:00.000Z · 2027-03-07T23:00:00.000Z · Aachen · Blended Learning
  • 2026-11-08T23:00:00.000Z · 2027-03-07T23:00:00.000Z · Dresden · Blended Learning
  • 2026-11-08T23:00:00.000Z · 2027-03-07T23:00:00.000Z · Mönchengladbach · Blended Learning
  • 2026-11-08T23:00:00.000Z · 2027-03-07T23:00:00.000Z · Berlin · Blended Learning
  • 2026-11-08T23:00:00.000Z · 2027-03-07T23:00:00.000Z · Hannover · Blended Learning

Funding

Bildungsgutschein funding depends on the course details and the decision of the responsible authority.

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Data last synced: 2026-10-28