Content Marketing Specialist including Storytelling

Course overview

Storytelling transforms factual information into a story that can be retold. This Content Marketing training focuses on the narrative craft: you will develop a core story, choose suitable story types, and implement the story in text, audio, or video formats. Content marketing provides the framework in which these formats are used. What you will be able to do by the end Differentiate between the concept, subject, and areas of application of storytelling Select story types for different formats based on a core story Utilize sources for stories and expand the material with creativity techniques Connect the building blocks of storytelling into a coherent narrative arc Translate stories into text production and text design using writing techniques Prepare audio formats through audio design and use multimedia technology for video formats Organize planning, media management, and media distribution of narrative formats Narrative Craft and Format Production The first strand focuses on the narrative core. It covers what makes storytelling and where it is applied, including the core story and story types; creativity techniques and sources of good stories provide the material, while the building blocks of storytelling give it form. Storytelling is contextualized in this training within content marketing, including its goals, target audiences, and types of content. The second strand is the production of formats. For written stories, text production, writing techniques, and text design are covered; for spoken stories, audio design, audio formats, and platform selection are addressed. Information and media technology, web technology, and multimedia technology open access to image, sound, and video formats. Media management, digital media management, media and project planning, as well as media distribution ensure that the finished formats are organized and disseminated. Professional Connections Fields of application exist wherever narrative formats are created: Content Marketing Specialist with a focus on storytelling, editor for digital media, content creator, copywriter, or media designer for image and sound. The tasks range from the core story to text production and the preparation of audio and video formats.

Upcoming dates

• 2026-11-15T23:00:00.000Z · 2027-05-02T22:00:00.000Z · Recklinghausen, Westfalen · Blended Learning
• 2026-11-15T23:00:00.000Z · 2027-05-02T22:00:00.000Z · Bergisch Gladbach · Blended Learning
• 2026-11-15T23:00:00.000Z · 2027-05-02T22:00:00.000Z · Erfurt · Blended Learning
• 2026-11-15T23:00:00.000Z · 2027-05-02T22:00:00.000Z · Ludwigsburg, Württemberg · Blended Learning
• 2026-11-15T23:00:00.000Z · 2027-05-02T22:00:00.000Z · Schifferstadt · Blended Learning

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