Content Marketing: Strategy and Digital Media

Course overview

Content Marketing + Digital Media + Performance Marketing + Display Marketing This training course provides knowledge in the planning and implementation of content strategies and performance marketing techniques. The focus is on the use of digital media and data analysis to optimize marketing measures. Module 1: Content Marketing for Media-Supported Communication Module 2: Performance Marketing and Conversion Strategies in the Online Context Module 3: Display Marketing in Online Marketing !Content Marketing for Media-Supported Communication *Content & Target Groups: Planning content marketing strategies with a focus on storytelling and user-centered communication. *Cross-Media Creation: Social media content, digital media, and video production for various online channels. *SEO & Visibility: Utilizing SEO optimization, HTML structures, and content management to enhance performance. *Video Use & Analysis: Designing video ads, tracking with media tools, and evaluating content effectiveness. !Performance Marketing and Conversion Strategies in the Online Context *Landing Pages & A/B Tests: Using landing page optimization and usability testing to increase conversion rates. *Automation & Control: Applying tools for email marketing, segmentation, and performance marketing management. *E-Commerce Processes: Optimizing user guidance and conversion marketing in online retail with a focus on customer experience. *Key Figures & Data Analysis: Utilizing Google Analytics, KPIs, and data science to manage online marketing measures. !Display Marketing in Online Marketing *Introduction to Display Marketing: Designing, placing, and managing display ads through Google Ads and other advertising networks. *Target Group-Based Campaign Planning: Using SEA, performance marketing, and Google Analytics to increase reach and conversion. *Ad Formats & Optimization: Creating and testing banners, dynamic formats, and video-based ads in display advertising. *Integration & Strategy: Connecting display marketing with search engine marketing, e-commerce, and data-driven advertising optimization. Upon completion of the training, participants will be able to develop and implement digital marketing strategies, apply tools for data analysis and content optimization, and increase reach and conversion rates.

Upcoming dates

• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · München · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · Halle (Saale) · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · Berlin · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · Duisburg · Combined Learning