Data-Driven Digital Marketing

Course overview

The training "Data-Driven Digital Marketing" combines data-driven marketing, marketing strategy and planning, target groups, and key performance indicators. The focus is on planning and implementing measures as well as the practical application of the associated terminology and work steps. Data-Driven Marketing • Data sources and key performance indicators in marketing using practical examples • Evaluation of user and campaign data with accompanying exercises • Deriving decisions from data including documentation of results • Reports and optimization in sequential work steps Marketing Strategy and Planning • Goals, target groups, and positioning with reference to typical use cases • Planning of channels and measures as well as analysis of common sources of error • Budget, implementation, and key performance indicators with a focus on practical implementation • Evaluation and adjustment of measures Target Groups and Key Performance Indicators • Target group analysis and development of personas • Definition of goals and key performance indicators • Evaluation of results with appropriate tools • Deriving measures and adjusting planning Planning and Implementation of Measures • Development of an editorial or action plan • Coordination of content, channels, and timing • Implementation with suitable formats and tools • Documentation and coordination within the team The training connects data-driven marketing and marketing strategy and planning, providing knowledge in target groups and key performance indicators as well as planning and implementation of measures. The professional relationships are addressed in the context of data-driven digital marketing.

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2027-01-26T23:00:00.000Z · Aachen · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-01-26T23:00:00.000Z · Dresden · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-01-26T23:00:00.000Z · Mönchengladbach · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-01-26T23:00:00.000Z · Berlin · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-01-26T23:00:00.000Z · Hannover · Blended Learning

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