Online Marketing and Product Manager

Course overview

You can optionally choose additional qualifications within your training module; details can be found on our website. During the initial consultation, you will receive tips for your job search and career planning. Additionally, we offer lectures and individual coaching for your application phase, drawing on our extensive knowledge in career counseling. Even after the training, you will be part of our alumni network and will receive regular invitations to our career events upon request. The training lasts 40 days and includes the following modules: Online Marketing Manager (IHK) and E-Business Fundamentals and strategic approaches E-Business and digital business processes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Engine Advertising (SEA) Content, Affiliate, Newsletter, E-Mail, Social Media, Mobile, Video Marketing, and Display Advertising Websites: Types, Design, Usage KPIs & Web Controlling: Basics, Application, Tools, Measurability Legal aspects on the web IHK Certificate Exam Development and presentation of an E-Business/Online Marketing campaign By developing and presenting your own online marketing strategy, you deepen the theoretical knowledge acquired and establish a practical connection to the role of an Online Marketing Manager. Product Manager (TÜV) Standards, user groups, market/customer analysis Market research, marketing processes, product requirements, and product optimization Law in product development and management Sustainable product development Creativity techniques and prototyping TÜV Examination Product development with Design Thinking Microcycle, macro process, 7 + 1 DTh phases Methods and toolbox Company code and communication Workshop with final project By developing and presenting your own project, you deepen the theoretical knowledge acquired and establish a practical connection to the role of a Product Manager.

Upcoming dates

• 2026-11-23T23:00:00.000Z · 2027-01-31T23:00:00.000Z · Mülheim an der Ruhr · Combined Learning
• 2026-11-23T23:00:00.000Z · 2027-01-31T23:00:00.000Z · Dortmund · Combined Learning
• 2026-11-23T23:00:00.000Z · 2027-01-31T23:00:00.000Z · Online-Seminar

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