Digital Marketing

Course overview

In the Digital Marketing course, you will develop strategies for online campaigns, create content, and effectively use tools such as SEO, email marketing, and social media. You will analyze campaign results, optimize measures, and work practically on projects related to content, performance, and multi-channel marketing. This training also provides you with structured foundational knowledge and concrete applications for digital communication channels. Core modules: Fundamentals of Digital Marketing Strategy Planning a Digital Marketing Campaign Deepening in Marketing Analytics Presentation of Campaign Results In the specialization phase, participants focus on various areas of content marketing such as blogging, SEO, email marketing, and analytics. Other topics include social media marketing, including organic strategies and paid advertising, branding, performance marketing, multi-channel marketing, and the analysis of multi-channel campaigns. Specialization areas: Content Marketing: Blogging, SEO, Email Marketing, Analytics Social Media Marketing: Organic Strategies, Paid Advertising Branding Performance Marketing Multi-Channel Marketing Analysis of Multi-Channel Campaigns Practical projects include: Content Marketing for Sustainable Picnic Products Social Media and Paid Advertising for a Digital Health Service Multi-Channel Marketing Strategy for a Lottery Service A Personal Final Project The course follows a project-based learning approach and emphasizes practical experiences. A comprehensive learning platform provides teaching materials, supplementary videos, and practical tasks. Participants receive personal guidance and feedback from a tutor and mentor. The completion of the course is determined by the submission and approval of all projects.

Upcoming dates

• 2026-11-10T23:00:00.000Z · 2027-04-15T22:00:00.000Z · Mainz am Rhein · Combined Learning
• 2026-11-10T23:00:00.000Z · 2027-04-15T22:00:00.000Z · Ludwigshafen am Rhein · Combined Learning
• 2026-11-10T23:00:00.000Z · 2027-04-15T22:00:00.000Z · Freiburg im Breisgau · Combined Learning
• 2026-11-10T23:00:00.000Z · 2027-04-15T22:00:00.000Z · Speyer · Combined Learning
• 2026-11-10T23:00:00.000Z · 2027-04-15T22:00:00.000Z · Baden-Baden · Combined Learning

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