Digital Marketing

Course overview

Digital Marketing: From SEO to Social Media and Agile Work This course covers the fundamental aspects of digital marketing, from SEO and website optimization to content marketing and social media. The goal is to train participants to become all-rounders in online marketing who can act flexibly and strategically in various areas. Course Content 1. Introduction to the Virtual Campus Introduction to the learning platform Introduction of participants and exchange via workspace 2. M1 Fundamentals of Digital Marketing Basic principles of digital marketing Marketing funnel, customer journey, and marketing touchpoints 3. M2 SEO Measures for better placement in organic search results Technical setups, keyword strategies, and algorithm updates 4. M3 Content Marketing Strategic foundations of content marketing Goal definition, target group analysis, and success measurement 5. M4 Email Marketing Strategies for customer relationship management Building distribution lists, conducting, and optimizing campaigns 6. M5 Instagram Marketing Building and managing Instagram for businesses Community management and content planning 7. M6 LinkedIn Marketing Tools for building and optimizing LinkedIn accounts Content strategies and campaign planning 8. M7 Facebook and Instagram Advertising Integration of advertising into the marketing mix Target audience targeting and campaign optimization 9. M8 SEA and Google Ads Basics of search engine advertising Use of Google Ads, concepts like targeting and segmentation 10. M9 Digital Marketing Analytics Importance and application of digital analytics Introduction to "Google Analytics" and use of business intelligence 11. M10 Agile Work Agile mindset Introduction to agile principles and frameworks, such as Design Thinking and Scrum

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2026-12-10T23:00:00.000Z · Fernunterricht
• 2026-08-30T22:00:00.000Z · 2027-01-07T23:00:00.000Z · Fernunterricht