Digital Marketing, Advanced Google and Content Marketing in Online Marketing

Course overview

In this training, participants gain insights into the development of marketing strategies as well as an overview of the various areas of online marketing. Participants learn about the structure and functionality of the most important social media channels and discover how to successfully manage advertisements and campaigns for these channels. Additionally, participants become familiar with various Google tools for Search Engine Advertising (SEA), learn to use Google Ads, and strategically apply Google Analytics to optimize campaigns. !Digital Marketing and Social Media *Development of digital marketing strategies and goal definition *Use of search engines and social platforms in marketing *Basics of affiliate programs and direct communication via email *Content for different target groups and channels (including B2B and multimedia) *Planning brand-compliant content for social media *Integration of paid and owned media, adaptation to change processes *Platform overview: Functionality of social networks *Organization of social media activities and legal framework conditions !Deepening: Google Advertising Systems *Introduction to keyword selection and ad placement *Creation and management of campaigns in Google Ads *Designing mobile-optimized advertising measures *Collection and analysis of performance metrics *Basics of using Google Analytics !Planning and Implementing Content *Conceptualization of targeted content strategies in online marketing *Development of editorial schedules *Management and evaluation of content processes *Selection and design of digital content formats *Creation and maintenance of websites using WordPress

Upcoming dates

• 2026-09-24T22:00:00.000Z · 2027-02-10T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-09-24T22:00:00.000Z · 2027-06-30T22:00:00.000Z · Virtuelles Klassenzimmer

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