Development and Implementation of SEO Concepts

Course overview

The training course "Development and Implementation of SEO Concepts" combines SEO project management and consulting, search engine optimization (SEO), and target groups and metrics. The focus is on planning and implementing measures as well as the practical application of the associated technical terms and work steps. SEO Project Management and Consulting • Planning SEO projects with goals, tasks, and timelines based on practical examples • Coordination with clients, departments, and service providers with accompanying exercises • Prioritization of measures and resource planning including documentation of results • Reports, documentation, and evaluation of returns Search Engine Optimization (SEO) • Functionality of search engines and ranking factors • On-page and off-page measures • Preparing content and structure for search queries • Verification of SEO measures with metrics Target Groups and Metrics • Target group analysis and creation of personas • Definition of goals and metrics • Evaluation of results with suitable tools • Deriving measures and adjusting planning Planning and Implementation of Measures • Creation of an editorial or action plan • Coordination of content, channels, and timings • Implementation with suitable formats and tools • Documentation and coordination within the team The training course combines SEO project management and consulting with search engine optimization (SEO) and imparts knowledge in target groups and metrics as well as planning and implementation of measures. The professional relationships are addressed in the context of the development and implementation of SEO concepts.

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Aachen · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Dresden · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Mönchengladbach · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Berlin · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Hannover · Blended Learning

More courses in this field

• Digital Marketing

  Talentspring Academy Group

• Masterclass: Digital Marketing - Starter

  brainymotion München

• Digital Marketing - Advertising in Digital Media

  GFN GmbH

• Performance Marketing: Data Science and Strategy

  Masters of Digital GmbH