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Marketing & E-commerce

AI in Marketing

by neuefische GmbH

Provider
neuefische GmbH
Category
Marketing & E-commerce
Duration
4 weeks
Schedule
Vollzeit
Locations
Aachen, Bielefeld, Bonn, Dresden, Duisburg
Next start
26 Oct 2026

Course overview

Introduction to AI in Marketing & Digital Marketing - Learn the basics of AI marketing in the context of digital marketing, SEO marketing, and Google marketing. - Understand how artificial intelligence is changing campaign planning, content creation, and customer engagement. - Recognize the application areas of AI for data-driven online marketing and automation. Target Group Analysis & Personalization with AI - Use AI for segmentation and real-time analysis of user behavior. - Create personalized content, product recommendations, and ads based on AI models. - Integrate AI marketing to optimize customer journeys and engagement. Content Creation & Campaign Automation - Create SEO-optimized texts, visuals, and videos with generative AI. - Automate email, social media, and Google Ads campaigns with AI-powered platforms. - Apply machine learning for dynamic targeting and ad adjustments. Performance Measurement & Data Analysis - Analyze KPIs such as CTR, conversion rate, and ROAS with AI-based dashboards. - Link Google marketing tools with AI systems for precise evaluations. - Use predictive analytics to forecast campaign success and optimization potentials. Application Areas & Tools for AI Marketing - Learn about tools like ChatGPT, Jasper, Copy.ai, HubSpot AI, Google AI Ads, and others. - Evaluate their usefulness for SEO marketing, online marketing, and digital marketing campaigns. - Strategically implement AI marketing - from strategy development to success measurement. AI marketing includes the automation of campaigns and the use of AI to improve customer engagement and performance measurement.

Upcoming dates

  • 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Aachen · Combined Learning
  • 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Bielefeld · Combined Learning
  • 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Bonn · Combined Learning
  • 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Dresden · Combined Learning
  • 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Duisburg · Combined Learning

Funding

Bildungsgutschein funding depends on the course details and the decision of the responsible authority.

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