Marketing & E-commerce

Online Marketing Manager

by IHK-Akademie Ostwestfalen GmbH

Provider
IHK-Akademie Ostwestfalen GmbH
Category
Marketing & E-commerce
Duration
5 days
Schedule
Vollzeit
Locations
Bielefeld
Next start
08 Feb 2027

Course overview

Online Marketing Overview (including numbers, channels, opportunities, risks) Search Engine Optimization (including factors, keywords, and building basic understanding) Search Engine Marketing with Google Ads (including efficiency calculation, quality score, and building basic understanding) Social Media (including platforms, opportunities, risks, social media guidelines, cardinal mistakes) Newsletter (including increasing opens, clicks, and revenue) Web Controlling (including advantages, risks, goals, and key figures) Concept and Strategy (including target/actual analysis) AI (artificial intelligence) (including applications of chatGPT)

Upcoming dates

  • 2027-02-07T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bielefeld · Präsenzunterricht

Funding

Bildungsgutschein funding depends on the course details and the decision of the responsible authority.

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