SEO

Course overview

SEO: SEO Content, Writing for the Web, Content Strategy, and Brand Presence This course examines SEO from the content perspective: Search engine optimization begins with texts, images, and videos that are structured to be understandable for both the target audience and search engines. At the center is SEO content as a building block of digital marketing, embedded in content strategy, brand presence, and the role of social media. Organic search results are distinguished from paid search results. Overview of Competencies Classify the role of SEO, social media, and content in digital marketing Differentiate organic search results from paid search results Utilize target audience analysis and persona design as a basis for SEO content Formulate web texts and advertising texts appropriately for the target audience Create images, videos, and reels as supplementary content using Canva and CapCut Plan publications with Later and Creator Studio Integrate SEO content in compliance with corporate identity into the brand presence Topics and Connections The framework includes a look at online communication and consumer behavior: People online follow interests and habits that can be described through target audience analysis, persona design, and the digital customer journey. These insights flow into a content strategy that determines which content is created for which target audience and how SEO content interacts with social media and other channels. Market trends, platforms, and user behavior indicate where content can be found. In the second step, the focus is on the craft of SEO marketing: Writing for the web, advertising texts, and visual storytelling transform a topic into discoverable and readable content. Images, graphics, and videos are created with Canva and CapCut, reels complement the texts for social media, and publications are planned with Later and Creator Studio. A CI-compliant design ensures that SEO content consistently supports the brand presence. Professional Fields Professional fields include the creation of content for websites and digital channels, such as SEO editor, online editor, web writer, content manager, or SEO manager, with tasks in text production, content planning, and brand maintenance.

Upcoming dates

• 2026-11-01T23:00:00.000Z · 2026-11-14T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-11-01T23:00:00.000Z · 2026-11-28T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-11-01T23:00:00.000Z · 2026-11-14T23:00:00.000Z · Nagold · Combined Learning
• 2026-11-01T23:00:00.000Z · 2026-11-28T23:00:00.000Z · Nagold · Combined Learning
• 2026-11-29T23:00:00.000Z · 2026-12-12T23:00:00.000Z · Virtuelles Klassenzimmer

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