Online and Content Marketing

Course overview

The training "Online and Content Marketing" combines content marketing, target groups, metrics, and the planning and implementation of measures. The focus is on legal frameworks as well as the practical application of related terminology and work steps. Content Marketing • Goals and forms of content marketing based on practical examples • Development of content that provides value to the target audience with accompanying exercises • Publication and distribution through channels including documentation of results • Metrics on reach, interaction, and impact in sequential work steps Target Groups and Metrics • Target group analysis and creation of personas related to typical use cases • Definition of goals and metrics as well as analysis of common sources of error • Evaluation of results using appropriate tools • Derivation of measures and adjustment of planning Planning and Implementation of Measures • Creation of an editorial or action plan • Coordination of content, channels, and timing • Implementation with suitable formats and tools • Documentation and coordination within the team Legal Frameworks • Data protection and consents • Copyright and usage rights for content • Labeling of advertising and platform guidelines • Documentation and securing of publications The training connects content marketing with target groups and metrics and imparts knowledge in planning and implementing measures as well as legal frameworks. The professional relationships are addressed in the context of online and content marketing.

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2027-07-05T22:00:00.000Z · Aachen · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-05T22:00:00.000Z · Dresden · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-05T22:00:00.000Z · Mönchengladbach · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-05T22:00:00.000Z · Berlin · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-05T22:00:00.000Z · Hannover · Blended Learning

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