Product Development in Online Marketing

Course overview

This training in product development in online marketing provides you with fundamental concepts and methods for designing and marketing digital products. It focuses on online marketing strategies, the development of digital business models, and agile approaches to product realization. The tools used include Google Analytics 4, Google Search Console, and Canva. Fundamentals and Strategies in Online Marketing Tasks and competencies of the online marketing manager Legal aspects Strategy development in online marketing Digital brand development SEO and SEA Social media marketing Forms of online advertising Web analysis Digital Business Models and Innovation Importance of digital skills for the job market The DVC Framework Goals of digital business models Development stages of business models Core values Value proposition design Agile Methods and Scrum The four values of the Agile Manifesto and their backgrounds The Scrum framework The Scrum team Participants, process, and outcome of daily scrums Components and purpose of a sprint Definition of Done

Upcoming dates

• 2026-10-18T22:00:00.000Z · 2027-01-31T23:00:00.000Z · Recklinghausen, Westfalen · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-01-31T23:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-01-31T23:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-01-31T23:00:00.000Z · Bochum · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-01-31T23:00:00.000Z · Hamburg · Blended Learning

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