Onpage and Offpage SEO Techniques

Course overview

The training "Onpage and Offpage SEO Techniques" combines onpage optimization, link building, and offpage SEO and search engine optimization (SEO). The focus is on target groups and key figures as well as the practical application of the associated technical terms and work steps. Onpage Optimization • Optimization of titles, headings, meta-data, and text structure based on practical examples • Internal linking and site architecture with accompanying exercises • Image and document optimization as well as loading times including documentation of results • Control of implementation with analysis tools in successive work steps Link Building and Offpage SEO • Importance of backlinks for search engine optimization with reference to typical use cases • Methods of link building and evaluation of link sources • Analysis of the link profile and handling of risky links • Documentation and control of offpage measures Search Engine Optimization (SEO) • Functionality of search engines and ranking factors • On-page and off-page measures • Preparing content and structure for search queries • Verification of SEO measures with key figures Target Groups and Key Figures • Target group analysis and creation of personas • Definition of goals and key figures • Evaluation of results with appropriate tools • Derivation of measures and adjustment of planning The training combines onpage optimization and link building and offpage SEO and imparts knowledge in search engine optimization (SEO) as well as target groups and key figures. The professional relationships are addressed in the context of onpage and offpage SEO techniques.

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Aachen · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Dresden · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Mönchengladbach · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Berlin · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-07-25T22:00:00.000Z · Hannover · Blended Learning

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