BildunglyAll courses

Marketing & E-commerce

SEO & SEA Specialist

by Learnix GmbH

Provider
Learnix GmbH
Category
Marketing & E-commerce
Duration
8 weeks – 4 months
Schedule
Teilzeit, Vollzeit
Next start
26 Oct 2026

Course overview

Search Engine Optimization: Training in SEO and SEA. This training covers the topics of Search Engine Optimization (SEO), Search Engine Advertising (SEA), keyword strategies, performance campaigns, and data-driven visibility analyses. It enables participants to apply Google Ads, Bing Ads, Google Search Console, Google Analytics, Sistrix, SEMrush, Ahrefs, and modern SEO tools. The training addresses OnPage optimization, OffPage optimization, technical SEO, content SEO, local SEO, mobile SEO, and handling search engine algorithms. Training contents include: • SEO fundamentals: OnPage, OffPage, technical and content SEO as well as local, mobile, international, and e-commerce SEO • Keywords and rankings: Keyword research, search intent, competitive and SERP analysis, featured snippets, and the functioning of Google algorithms • Technical optimization: Core Web Vitals, page speed, structured data with Schema.org, sitemaps, Robots.txt, and canonical tags • Link building: Building backlinks, link building strategies, and using the disavow tool • SEA campaigns: Google Ads, Bing Ads, shopping, display, and YouTube ads as well as remarketing and conversion tracking • Tools and AI: Google Analytics 4, Search Console, Tag Manager, Sistrix, SEMrush, Ahrefs, Screaming Frog, Ryte, as well as ChatGPT, Surfer SEO, and Frase • Data protection: GDPR-compliant tracking and secure handling of user data. Goals for your training: • Build competencies in SEO, SEA, and data-driven campaign management • Safely use SEO tools and advertising platforms and evaluate rankings, click-through rates, and conversions • Establish GDPR-compliant tracking as a qualification.

Upcoming dates

  • 2026-10-25T23:00:00.000Z · 2027-01-28T23:00:00.000Z · Virtuelles Klassenzimmer
  • 2026-10-25T23:00:00.000Z · 2026-12-22T23:00:00.000Z · Virtuelles Klassenzimmer
  • 2026-11-08T23:00:00.000Z · 2027-01-28T23:00:00.000Z · Virtuelles Klassenzimmer
  • 2026-11-08T23:00:00.000Z · 2027-02-25T23:00:00.000Z · Virtuelles Klassenzimmer

Funding

Bildungsgutschein funding depends on the course details and the decision of the responsible authority.

More courses in this field

How do I compare training courses?

Data last synced: 2026-10-16