Introduction to SEO Marketing

Course overview

SEO Marketing (Search Engine Optimization) encompasses all measures to improve the visibility of a website in search engines. The goal is to increase organic traffic and design content to be relevant for both users and search engines. 1. Basics and Goals of SEO Marketing2. SEO Marketing - Strategies and Implementation Basics and Goals of SEO Marketing SEO Marketing aims to position websites for relevant search terms in the top results of Google & Co. Optimization occurs on-page (e.g., through structure, content, metadata) and off-page (e.g., through backlinks). Search intent, keyword research, and technical performance are central success factors. A sustainable SEO concept improves reach, brand awareness, and conversion rates. SEO Marketing - Strategies and Implementation Strategic planning begins with a keyword analysis and competitive observation. On-page measures include title tags, heading structure, internal linking, and content optimization. Technical SEO ensures that pages load quickly, are mobile-optimized, and are indexed correctly. Regular success measurement with tools like Google Search Console or Ahrefs serves continuous improvement. SEO Marketing is a long-term process that is data-driven and continuously adjusted.

Upcoming dates

• 2026-08-23T22:00:00.000Z · 2028-02-22T23:00:00.000Z · Berlin · Blended Learning
• 2026-08-23T22:00:00.000Z · 2027-10-18T22:00:00.000Z · Berlin · Blended Learning
• 2026-08-23T22:00:00.000Z · 2028-02-22T23:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2026-08-23T22:00:00.000Z · 2027-10-18T22:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2026-08-23T22:00:00.000Z · 2028-02-22T23:00:00.000Z · Bielefeld · Blended Learning