Social Media Content Creator

Course overview

Social Media Content Creator: Content Creation, Visual Storytelling, Advertising Texts, Reels, and Canva Social Media Content Creator describes the production of social media content from the idea to the finished post. The focus is on texts, images, videos, and reels that fit the target audience, platform, and brand appearance. Content creators connect briefing and research with creative techniques, advertising texts, and CI-compliant design. Skills Overview Taking briefings, using questionnaires, and researching product and market information Analyzing target groups and developing a buyer persona for social media content Developing ideas using creative techniques and visual storytelling Writing advertising texts and web content for social media posts Selecting images and designing profile and cover photos for social media appearances Creating short videos, reels, and small animations using Canva and CapCut Observing legal fundamentals when publishing posts Topics and Connections The beginning includes an overview of popular platforms, their functions, and current trends in user behavior. This is followed by the preparatory work: briefing, online research, and consumer behavior culminate in a buyer persona, which guides the tone and imagery of the posts. Creative techniques and visual storytelling translate this preparatory work into ideas, while advertising texts summarize them succinctly. In the implementation phase, images, profile and cover photos, short videos, and reels are created using Canva and CapCut; Later and Creator Studio support the publication of posts. Brand appearance and CI-compliant design ensure that each post fits the brand's image, while legal fundamentals set the framework for publication. Professional Fields Typical roles include Content Creator, Social Media Designer, Digital Media Designer, Content Producer, and Copywriter. Conceptualization, writing, image and video production, as well as the design of posts in a company's brand appearance characterize this field of activity.

Upcoming dates

• 2026-11-01T23:00:00.000Z · 2026-11-14T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-11-01T23:00:00.000Z · 2026-11-28T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-11-01T23:00:00.000Z · 2026-11-14T23:00:00.000Z · Nagold · Combined Learning
• 2026-11-01T23:00:00.000Z · 2026-11-28T23:00:00.000Z · Nagold · Combined Learning
• 2026-11-29T23:00:00.000Z · 2026-12-12T23:00:00.000Z · Virtuelles Klassenzimmer

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