Web Design - UX & Landing Pages

Course overview

The training "Web Design - UX & Landing Pages" combines web design, user experience (UX), and landing page optimization. The focus is on design fundamentals as well as the practical application of the associated technical terms and work steps. Web Design • Structure and layout of websites based on practical examples • Layout, typography, colors, and imagery with accompanying exercises • Navigation and user guidance including documentation of results • Publication, testing, and maintenance in sequential work steps User Experience (UX) • Fundamentals of user experience and user orientation with reference to typical use cases • User analysis, personas, and requirements as well as analysis of common sources of error • Wireframes, information architecture, and user guidance with a focus on practical implementation • Usability tests and optimization in the digital application context Landing Page Optimization • Structure and purpose of landing pages considering common technical terms • Design of content, calls-to-action, and forms with application exercises • A/B testing and evaluation of conversion data with practical examples • Adaptation to target groups and campaigns and classification of results Design Fundamentals • Layout, color, typography, and imagery • Perception and user guidance • Consistency and design guidelines • Application to examples The training connects web design and user experience (UX) and imparts knowledge in landing page optimization as well as design fundamentals. The professional relationships are addressed in the context of web design - UX & landing pages.

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2027-01-26T23:00:00.000Z · Aachen · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-01-26T23:00:00.000Z · Dresden · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-01-26T23:00:00.000Z · Mönchengladbach · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-01-26T23:00:00.000Z · Berlin · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-01-26T23:00:00.000Z · Hannover · Blended Learning

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