Analytical Methods for Digital Product Management: SQL & KPIs

Course overview

SQL and KPIs: Analytical Methods for Digital Product Management 1. Introduction to SQL and Product Analytics - Basics of SQL (queries, databases, relational DBMS) - Introduction to KPIs for digital product management - Product Analytics: Metrics and their significance - Connecting SQL queries with data analysis 2. Tracking Tools and Methods - Introduction to Server-Side Tracking and Client-Side Tracking - Using Google Analytics for data evaluation - Overview of various tracking tools - Data protection regulations and their importance for tracking 3. KPI Strategies for Digital Product Management - Identification and definition of relevant KPIs - Methods for KPI monitoring and reporting - Integration of KPIs into the decision-making process - Use of A/B testing for KPI optimization

Upcoming dates

• 2026-08-16T22:00:00.000Z · 2027-02-15T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-19T22:00:00.000Z · 2027-02-18T23:00:00.000Z · Virtuelles Klassenzimmer

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