Digital Marketing

Course overview

The strategic alignment of digital marketing activities forms the basis for sustainable customer acquisition and brand positioning in the online space. A data-driven combination of various communication channels ensures that marketing budgets are used effectively and advertising success is measurable and optimized. This qualification teaches you the conception and management of holistic digital marketing campaigns. The focus is on the channels of content, SEO, SEA, and social media, the analysis of the customer journey, and the targeted use of modern analytics and advertising tools. The learning path takes you from target group analysis and persona creation to performance management and budget planning, culminating in success measurement using relevant key performance indicators (KPIs). Upon successful completion, you will be able to independently develop digital marketing strategies, set up multimedia campaigns, and evaluate advertising measures based on metrics.

Upcoming dates

• 2026-10-27T23:00:00.000Z · 2027-06-15T22:00:00.000Z · Ludwigshafen am Rhein · Combined Learning
• 2026-10-27T23:00:00.000Z · 2027-06-15T22:00:00.000Z · Walldorf, Baden · Combined Learning
• 2026-10-27T23:00:00.000Z · 2027-06-15T22:00:00.000Z · Oldenburg (Oldb) · Combined Learning
• 2026-10-27T23:00:00.000Z · 2027-06-15T22:00:00.000Z · Waiblingen, Rems · Combined Learning
• 2026-10-27T23:00:00.000Z · 2027-06-15T22:00:00.000Z · Weissach im Tal · Combined Learning

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