Digital Marketing for Media Designers

Course overview

Course Objective The course "Digital Marketing for Media Designers" deals with the connection between digital marketing concepts and design tasks for media designers. It explains the requirements for planning and implementing digital content in the context of visual communication. The theoretical foundations of digital marketing are linked with design aspects. The course provides knowledge for creating content that can be used across various online channels. Content The course begins with an introduction to the fundamentals of digital marketing and explains the specifics of media-supported presentation. It then presents the process chain from conception to implementation of content, focusing on texts, images, and videos. Another section highlights the use of various digital channels and platforms for publishing design content. Following this, the process of campaigns is explained, and there is a consideration of key figures and qualitative criteria. Finally, framework conditions, such as legal aspects, are outlined that need to be considered when managing digital measures. Learning Objectives - Analyze the creation of digital marketing content - Recognize measures for content design - Identify application possibilities in online channels - Create concepts for digital campaigns - Assess key figures for content verification Career Prospects The course content is applicable in fields such as digital communication design and media-related content creation. Typical job roles include positions as social media managers, online editors, and content creators. Additionally, knowledge in the implementation of digital measures can be applied in design departments of companies. Summary The course Digital Marketing for Media Designers addresses central aspects of connecting digital marketing concepts with design content. In this training, both theoretical foundations and concepts for implementing digital content are conveyed, which can be applied in fields such as social media management and content creation. The content supports media designers in realizing digital projects while considering industry-specific framework conditions.

Upcoming dates

• 2026-08-31T22:00:00.000Z · 2026-11-29T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-11-29T23:00:00.000Z · Mannheim · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-11-29T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-11-29T23:00:00.000Z · Freiburg im Breisgau · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-11-29T23:00:00.000Z · München · Combined Learning