Performance Marketing, SEO, and Data Analysis - Fundamentals

Course overview

The training course "Performance Marketing, SEO, and Data Analysis - Fundamentals" combines performance marketing, search engine optimization (SEO), and data analysis. The focus is on campaigns and key performance indicators (KPIs) as well as the practical application of related terminology and processes. Performance Marketing • Goals, channels, and KPIs in performance marketing at a fundamental level using practical examples • Development and management of campaigns with measurable objectives accompanied by practical exercises • Attribution and assignment of results to channels • Evaluation of campaign performance and budget adjustments Search Engine Optimization (SEO) • Functionality of search engines and ranking factors • On-page, off-page, and technical SEO measures • Structure, content, and internal linking of websites for search • Verification of SEO measures based on KPIs Data Analysis • Process of data analysis from the question to the result • Methods of descriptive analysis and KPI calculation • Evaluation of data using appropriate tools • Interpretation and documentation of analysis results Campaigns and KPIs • Goal setting and target audience engagement in marketing measures • Central marketing KPIs and their calculation • Data sources in marketing and their integration • Evaluation of results and derivation of actions The training course combines performance marketing and search engine optimization (SEO) and imparts knowledge in data analysis as well as campaigns and KPIs. The professional relationships are addressed in the context of performance marketing, SEO, and data analysis - fundamentals.

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2027-03-07T23:00:00.000Z · Aachen · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-03-07T23:00:00.000Z · Berlin · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-03-07T23:00:00.000Z · Hannover · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-03-07T23:00:00.000Z · Duisburg · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-03-07T23:00:00.000Z · München · Blended Learning

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