Digital Marketing with a Focus on B2C

Course overview

Course Objective The course Digital Marketing with a Focus on B2C explains the fundamentals and concepts of digital communication with end customers. The content focuses on the analysis of target groups and the implementation of communication measures in the B2C sector. Participants engage with processes of content creation as well as the planning and management of digital campaigns. The interplay between media-supported measures and their analysis is emphasized. Content The course initially highlights fundamental methods of target group analysis and their significance in digital customer contact. One section is dedicated to the creation and management of content aimed at end consumers. Furthermore, the approach to planning, implementing, and controlling online campaigns in the B2C environment is addressed. A separate part discusses the use of different advertising formats and their connection to data analysis. Additionally, the interaction of feedback processes and the adjustment of campaign workflows is explained. Finally, there is a consideration of the integration of digital measures into internal corporate communication structures. Learning Objectives - Analyze target group communication in the digital environment - Develop concepts for online campaigns - Execute the creation of digital content - Identify measures for success measurement - Evaluate feedback processes in campaign adjustments Career Prospects The course content is applicable in fields such as online marketing and customer communication. Typical job roles include positions like marketing coordinator, social media manager, and content specialist. The knowledge imparted supports activities in digital communication departments. Summary The course Digital Marketing with a Focus on B2C covers theoretical foundations and methodological approaches to addressing end consumers. This training provides content on target group analysis, campaign creation, and success measurement, which are applicable in fields such as online marketing and digital communication.

Upcoming dates

• 2026-08-31T22:00:00.000Z · 2026-12-28T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-12-28T23:00:00.000Z · Mannheim · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-12-28T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-12-28T23:00:00.000Z · Freiburg im Breisgau · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-12-28T23:00:00.000Z · München · Combined Learning