Onpage Optimization and SEO Basics for Beginners

Course overview

The training "Onpage Optimization and SEO Basics for Beginners" combines onpage optimization, search engine optimization (SEO), and target groups and metrics. The focus is on planning and implementing measures as well as the practical application of the associated technical terms and work steps. Onpage Optimization • Optimization of titles, headings, meta-data, and text structure at a basic level using practical examples • Internal linking and site architecture with accompanying exercises • Image and document optimization as well as loading times including documentation of results • Monitoring implementation with analysis tools in successive work steps Search Engine Optimization (SEO) • Functionality of search engines and ranking factors • On-page and off-page measures • Preparing content and structure for search queries • Verification of SEO measures with metrics Target Groups and Metrics • Target group analysis and creation of personas • Definition of goals and metrics • Evaluation of results with suitable tools • Deriving measures and adjusting planning Planning and Implementation of Measures • Development of an editorial or action plan • Coordination of content, channels, and timing • Implementation with suitable formats and tools • Documentation and coordination within the team The training combines onpage optimization and search engine optimization (SEO) and imparts knowledge in target groups and metrics as well as planning and implementation of measures. The professional relationships in the context of onpage optimization and SEO basics for beginners are addressed.

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Aachen · Blended Learning
• 2026-11-08T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Dresden · Blended Learning
• 2026-11-08T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Mönchengladbach · Blended Learning
• 2026-11-08T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Berlin · Blended Learning
• 2026-11-08T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Hannover · Blended Learning

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